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Privacy policy

Privacy Policy

Who We Are

We are Absolute Yoga Ltd (trading as Yogi Bare) ("we," "us," or "our"), a company registered in England and Wales (Company No:11223615). We are the "Data Controller" responsible for keeping your personal data safe. We sell Yoga and Pilates equipment to individuals (D2C) and businesses (B2B) worldwide. (ICO Registration No: ZC106766)

 

What Information We Collect

We only collect what we need to serve you:

  • Contact & Identity: Name, email, phone number, and company details (for B2B customers).

  • Order Details: Shipping and billing addresses, and order history.

  • Payment Information: Handled securely by our payment processors (Stripe and PayPal); we do not see or store your full credit card numbers.

  • Technical Data & Cookies: IP address, browser type, and how you interact with our website. (Please see our Cookie Policy to manage your preferences).

 

Why We Use Your Data (and Our Legal Basis)

  • To fulfill your order: Processing payments and delivering your equipment (Basis: Contract).

  • To manage B2B accounts: Setting up wholesale profiles and managing invoices (Basis: Contract/Legitimate Interest).

  • To improve our business: Analyzing website traffic and customer preferences (Basis: Legitimate Interest).

  • To send marketing & communications: Emailing or messaging you about new products, orders, or offers via Klaviyo and Commslayer. You can opt out at any time (Basis: Consent/Legitimate Interest).

 

Who We Share Your Data With

We never sell your personal data. We only share it with trusted partners necessary to run our business:

  • Our E-commerce Platform: Shopify, which securely hosts our online store.

  • Delivery & Customs Partners: Couriers (e.g., Royal Mail, DPD, ParcelForce) and international customs authorities necessary to ship your goods globally.

  • Payment & Marketing Partners: Stripe, PayPal, Klaviyo, and Commslayer to process transactions and manage our communications.

  • Affiliate Programs: We offer an affiliate program via Social Snowball. If you choose to sign up as an affiliate, your data for that program will be governed by Social Snowball's own Terms & Conditions and Privacy Policy.

  • Professional Advisers & Authorities: Our accountants, lawyers, and government bodies (such as HMRC) when legally required.

 

International Data Transfers

Because we sell internationally and use global tech platforms (like Shopify and Klaviyo), your data may be processed outside the UK. When this happens, we ensure strict legal safeguards (such as Standard Contractual Clauses) are in place to protect your data to UK standards.

 

How Long We Keep It

We keep your data only as long as necessary to fulfil your orders, manage your account, or meet legal and tax obligations (typically up to 7 years for financial records).

 

Your Privacy Rights

Depending on where you live (including the UK, EU, and US states like California), you have strict rights regarding your data. For the purposes of US privacy laws, we do not "sell" or "share" your personal data. You have the right to:

  • Ask for a copy of the data we hold about you (Data Portability & Access).

  • Ask us to correct inaccurate data or delete your data entirely.

  • Object to or ask us to restrict how we process your data.

  • Opt-out of marketing communications at any time.

  • Complain to the UK Information Commissioner’s Office (ICO) if you are unhappy with how we handle your data.

 

Contact Us

If you have any questions or want to exercise your rights, please contact us at:

  • Email: carebare@yogi-bare.com

  • Address: Carleton House, 266-268 Stratford Road, Solihull, B90 3AD. United Kingdom