Location: Remote Employment Type: Part Time flexible hours
Marketing Manager
About Yogi Bare:
Yogi Bare is a vibrant and rapidly expanding brand in the yoga and wellness space. We offer innovative, eco-friendly yoga products that aim to make the practice accessible and enjoyable for everyone, from newcomers to seasoned yogis. Our mission is to promote mindfulness and movement while being mindful of our impact on the planet. We are dedicated to sustainability, community, and quality, blending functionality with a commitment to the environment.
Position Overview:
We are seeking an experienced and passionate Marketing Manager to lead Yogi Bare's marketing efforts. This role will involve shaping our overall marketing strategy, executing campaigns, and driving brand growth. The ideal candidate has a deep understanding of marketing in the wellness industry, a strategic mindset, and hands-on experience in digital and traditional marketing channels. You will be responsible for increasing brand awareness, customer engagement, and driving sales growth across multiple channels.
Key Responsibilities:
- Develop and Execute Marketing Strategy: Create and implement a comprehensive marketing plan to elevate Yogi Bare’s brand presence, drive traffic, and increase sales both online and offline.
- Brand Management: Ensure consistent brand messaging and positioning across all channels, maintaining the brand’s voice and visual identity.
- Email Marketing - creative Klaviyo campaigns, flows and use data to improve reach, sales and growth.
- Content Creation and Management: Oversee content development for the website, social media, newsletters, and marketing materials. Collaborate with the creative team to produce engaging and relevant content.
- Digital Marketing: Manage digital marketing efforts, including social media, email campaigns, SEO, blogs and paid advertising. Optimize performance to achieve campaign objectives.
- Partnership Marketing: Identify and leverage opportunities for partnerships, collaborations, and events to boost brand visibility and reach.
- Market Research and Trend Analysis: Stay informed about the latest trends in the yoga, fitness, and wellness markets. Analyze consumer insights and competitors to refine strategies.
- Analytics and Reporting: Measure the effectiveness of marketing campaigns using tools like Google Analytics, HubSpot, and others. Provide regular reports with insights and recommendations for optimization.
- Team Leadership: Lead, inspire, and mentor a small marketing team. Work closely with other departments to align marketing efforts with broader business objectives.
- Update Shopify website with new listings, products and reskin design for launches and seasonality.
- Micro influencer seeding and tracking
- Affiliate marketing - Creating community with current and existing community. Grow Afflilates on social snowball. Convert Yoga community into aff. Incentivise being part of community.
Qualifications:
- 3+ years of experience in marketing, preferably within the wellness, fitness, or consumer goods industry.
- Proven track record of developing and executing successful marketing campaigns.
- Experience in data reporting, data analysis and creative application / practice of data
- Experience in digital marketing, including SEO, social media, email marketing, copywrighting and paid advertising.
- Strong project management skills with the ability to multitask and meet deadlines.
- Excellent written and verbal communication skills.
- Passion for yoga, wellness, sustainability, and living an active lifestyle.
- Fluent with Klayvio, Shopify, Canva, Notion
What We Offer:
- A collaborative and inspiring work environment.
- Opportunities for growth and career development.
- Discounts on Yogi Bare products and other wellness perks.
- Flexible working
How to Apply:
Please send your resume, cover letter, and a portfolio or examples of past marketing campaigns to kat@yogi-bare.com with the subject line “Marketing Manager Application – [Your Name].”
Yogi Bare is an equal opportunity employer. We value diversity and are committed to creating an inclusive environment for all team members.